Doubt It & Well Played Concepts · Campaign showcase · November 2026

Live · Updated Friday, November 13, 2026

SantaCON Winter Wonderland.

One landing page with a living schedule, one pop-up signup, a thank-you page built to be shared, five emails, four texts and nine Meta videos, all pointed at one move: claim $5 off your tab for SantaCON on Saturday, December 12. This page shows every piece.

Client
Doubt It · Well Played Concepts
The offer
$5 off a $10+ tab, 12 to 3 PM
Audience
21+ within 15 miles of The Cov
Channels
Lander, email, texts, Facebook ads
16Time slots across 4 spots, all on one living schedule
10Acts: 3 live bands, 6 DJs and the host
9Messages: 5 emails and 4 texts

Where it stands

Live

  • Landing and thank-you pagesAt events.doubtitbar.com/santacon
  • Nice List pop-upThe coupon lands in the Doubt It wallet by text

Running

  • Meta split testNovember 8 to 22, winner by cost per signup
  • Three ad concepts$900 behind each, until 3 PM on December 12
01 / The journey

From the scroll to the bar in four moves.

  1. 01

    The ad or the email

    Strangers meet one of three Meta video concepts. Your own Pulse List gets a three-email promo. Both point at one page.

  2. 02

    The living flyer

    The poster comes alive: snow, a swinging ornament, a swaying signpost. Then the schedule, the lineup and the map.

  3. 03

    Get on the Nice List

    A pop-up form: name, phone, email, consent. Ten seconds, and the coupon lands in their Doubt It wallet by text.

  4. 04

    Show it at the bar

    Saturday, December 12, 12 to 3 PM. Reminders a week out, the day before and that morning keep it top of mind.

The bonusEvery signup recruits the next one.See how sharing works and how it is tracked
02 / The pages

The live pages, on desktop and phone.

Pick a page to see it on a desktop screen and a phone. Open it full screen to try the real thing.

Open this page full screen

The live schedule

The full schedule flyer comes alive above How It Works: 16 time-slot tickets slap onto the grid as it scrolls in, the date ornament swings and the sign sways.

The live schedule on a desktop screen
Desktop · 1440
The live schedule on a phone
Phone · 390

Act pop-ups

Tap any ticket or lineup card and that act opens in a pop-up: their photo in a Santa hat, every slot with venue and time, and a short rundown.

An act pop-up on a desktop screen
Desktop · 1440
An act pop-up on a phone
Phone · 390

The Nice List pop-up

Opens on its own layer so the page underneath stays put. The coupon ticket, the terms in plain words, then the form. Closing it drops people back where they were.

The signup pop-up on a desktop screen
Desktop · 1440
The signup pop-up on a phone
Phone · 390
03 / Share and track

Every signup recruits the next one.

The thank-you page is built to be passed around. One tap sends the offer to the group chat, and every friend who claims from that text is tagged back to the share that brought them in.

Send to Your Crew button under the coupon
Under the coupon
The sticky Bring your crew bar
The sticky bar
To: The Crew
YO! SantaCON at Doubt It x Courtyard x Zazou Winter Wonderland, Sat Dec 12. Grab $5 off your tab:
SantaCON share card
SantaCON Winter Wonderland Fest | Doubt It, Covington KYevents.doubtitbar.com
What the crew gets
  1. Tap Send to Your Crew.It sits right under the coupon, and a "Bring your crew" bar slides up once they scroll.
  2. Messages opens, already written.The text and link are filled in. iPhone and Android each get their own link format.
  3. The link looks like the flyer.It unfurls into the SantaCON card, so it reads like an invite, not a random link.
  4. The friend claims, and it is tagged.The link carries its own tags, and the form saves them on the new contact.
Where they tappedTags on the linkWhere you see it
Button under the couponutm_source=share · utm_medium=sms · utm_content=thankyouContact fields in Doubt It, and Google Analytics as share / sms
Sticky "Bring your crew" barutm_source=share · utm_medium=sms · utm_content=thankyou_stickySame, split out so you can see which button works harder
1 tap to text the crew2 buttons, tracked apart$0 ad spend on shared signups
04 / Emails and texts

Two tracks. Promote to your list, then walk every signup to the bar.

Track one is promotion to your own list. Track two starts the second someone claims and carries them to Saturday. Nobody gets both at once.

  1. Sees an ad, a promo email or a friend's text
  2. Opens the SantaCON pageSchedule, lineup and map
  3. Claims the coupon in the Nice List pop-upName, phone, email and consent
  4. Was this person on the promo emails?
    YesLeaves the promo emailsNoGoes straight on
  5. Right awayGets the coupon textThe $5 lands in the Doubt It wallet
  6. 12/5 · 12/11 · 12/12Gets three remindersA week out, the day before and that morning
  7. Saturday, 12 to 3 PMShows the wallet at the bar

The two tracks

Track 1Pre-signup promotionTrack 2Post-signup journey
Track 1 · Pre-signup

The Pulse List promo

Three promotional emails to the Pulse List, Doubt It's insiders, sent Thursday late mornings when they open. The moment someone claims the coupon, they leave this track.

  1. Thu 11/19Announce
  2. Thu 12/3Schedule drop
  3. Thu 12/10Last call
  4. ClaimsExit to track 2
From Doubt It & ZazouOpen full size
Track 2 · Post-signup

The registrant journey

Everyone who claims, from an ad, an email or a friend's text. A coupon text right away, then a reminder a week out, the day before and the morning of.

  1. On claimCoupon text
  2. Sat 12/5Email + text
  3. Fri 12/11Email + text
  4. Sat 12/12Morning text
From Doubt It & ZazouOpen full size

The texts

Right after signup

{first name}, you're on the Nice List. Your $5 off is in your Doubt It wallet. Use it on a $10+ tab Sat 12/12, 12 PM to 3 PM only.

Sat 12/5, 12 PM

One week out, {first name}. SantaCON Winter Wonderland Fest is Saturday 12/12. Doors at 11 AM. The full schedule is attached.

Fri 12/11, 5 PM

Tomorrow, {first name}. 11 AM to 2 AM at Doubt It, The Courtyard, Zazou and We Never Met. Your $5 is only good 12 to 3.

Sat 12/12, 11:30 AM

It's here, {first name}. SantaCON is open at Doubt It. Your $5 works today 12 PM to 3 PM only. Show your wallet at the bar.

Reply NO THANKS to any of them and that person stops getting SantaCON texts only. Nothing else they get from Doubt It changes.

05 / The ads

Three concepts, every shape, one split test.

Each concept is an 8 second animated video, built from the landing page art. They play right here: tap the speaker for sound.

Concept A

The Nice List

Sign up›
DI
Doubt ItSponsored

Santa's coming to Covington. Your tab just got $5 lighter.

Claim your $5 off now, use it 12 to 3 PM. 21+

events.doubtitbar.comClaim $5 Off Your Tab
Sign up

utm_source=facebook · utm_medium=paid_social · utm_campaign=santacon2026 · utm_content=nicelist

Concept B

The Lineup

Sign up›
DI
Doubt ItSponsored

Live bands. Real DJs. Zero chill.

Grab $5 off your tab before Santa does. 21+

events.doubtitbar.comThe Lineup Is Stacked
Sign up

utm_source=facebook · utm_medium=paid_social · utm_campaign=santacon2026 · utm_content=lineup

Audience

21+ around The Cov

Everyone 21 and up within 15 miles of 424 W 6th St, with Meta's Advantage+ audience finding the people most likely to sign up.

Budget

$900 per concept

$2,700 total, running November 8 until 3 PM on December 12, when the coupon window closes.

The test

Winner by cost per signup

A Meta split test runs November 8 to 22 and compares the concepts on what each signup costs.

06 / Under the hood

Wired so the ads learn from real signups.

Signups, not clicks

Every claim reports to Meta as a registration from the page and the server, so the ads learn from real signups.

Every tap traced

Each ad, email, text and share button carries its own tags, and the form saves them on the contact.

Coupon in the wallet

The signup tags the contact, sets the coupon fields and drops the $5 into their Doubt It wallet.